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Much of today’s packaging is not recycled and piles up in landfills. In fact, 71% of today’s plastic milk and laundry bottles are sent to landfill where they sit for centuries. Ecologic design and manufacture bottles from the ground up, starting with what’s better for the earth. The outer shells are made from recycled cardboard and old newspapers, and can be recycled again and again.

People would say putting laundry detergent in a paper bottle is an absurd idea, but it is through absurd ideas that we achieve the impossible and create positive change.

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